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About Us

Cycling Clothing is what we do ...... Style - Function - Fit

We have Australia's best range of best range of bicycle clothing anchored on two Melbourne stores - we are dedicated cycle apparel retailers. We also have the BEST team of cyclists working with us to help you get what you need. Our passion is that from our stores you can get what you want, and need, for cycling clothing – that is the right combination for you of Style, Function, and Fit for you. We select our range to meet our customers needs  from a range of suppliers and brands

7 models of winter gloves across 4 brands – who else? - we actively choose the best selection  across a range of brands and styles to suit cyclists from beginner to expert.

We are a friendly team who are dedicated to meeting the needs of men and women (and children, the future generation of cyclists!) cyclists who want to ride in comfort and look good. We also have a personality and will talk with our voice - behind every word, picture, and item there are real people thinking and talking (and riding in the clothes!). 

Our team all cyclists of different flavours, men and women, Audax, Triathlon, Commuting, Touring, Mountain biking, Road biking (including Latte cycling), Cyclocross and a even a Fixie fanatic.

We think of style, function, & fit. The product must fit your shape, your cycling, your style, and your budget. People, like cycling clothes, come in different shapes and sizes and have different needs – these must fit. The product must have the functionality and technical features needed for the rider and what they do. AND we think you should be able to look good doing it.
Not all people are built the same, ride the same, or want to look the same - We offer real choice, and real service, in bicycle clothing.

We have two dedicated stores crammed with stock, (and you are in the third one now!). The people who serve you, fill your orders, answer your questions are the same who do this each day in the stores and are bike riders themselves. This means they know the clothes, and care about the result.

We aim to provide real choice in what we stock. That's why we stock such a wide range - as bicycle clothing varies as much as bike riders. We stock: Assos, SMS Santini, Netti, Sugoi, BBB, Giordana, DeFeet, Bellwether, and many other brands - and often different ranges with different features within each brand.

Call or email us for assistance - many do! Alternatively, if you are in Melbourne come in and spend all the time you need trying the range on and finding out what works for you.
Let us know if there are things you want that you can’t find, or if there is any advice or help you want. Call or email us – you should have a reply within 24 hours


Louise, David & the team
Phone: 1300-292-539 (1300 CYCLEZ to be cute)

David Roche & Louise Roche with bicycles

Louise & David 
Owners and recreational and event cyclists
(when not working on a cycling business)